Jeffrey Tognetti Offering Keyword Call Tracking Services To Agencies

Have you ever heard of the term "keyword call tracking?"

If not, we're not surprised: these days, the term is being used less often even in digital marketing circles, let alone in the general public. In fact, many companies are opting to focus on social media platforms, keywords and online advertising, instead of investing in keyword call tracking.

Some, however, argue that keyword call tracking still has a place in a marketing strategy; Jeffrey Tognetti believes so strongly in the uses of this tool that he's offering keyword call tracking as part of his agency specific services package on his newest website, Cardealermarketing.com.

While the term may mean very little to those outside of marketing, to Tognetti and his coworkers, keyword call tracking is a valuable tool, designed as a method to combine call tracking (which examines buyer responses to offline marketing via telephone) and keyword tracking (which examines online responses to online marketing efforts).

The design of keyword call tracking came out of a need to track a new development in the Internet age, where more and more people are likely to shop online but then make a purchase or follow up for information via a phone call in today’s society. So, how does it all work?

Keyword call tracking actually allows marketers to link phone calls made to their clients or business with any search terms or keywords that the caller used to access that client's website. As part of the set-up and use of a call tracking service, multiple phone numbers are first assigned to a business, and then assigned to website visitors: different numbers appear on a website depending on what keyword that visitor uses to get to the website.

This means that when a call comes in, marketers can reference the phone number that a website visitor has dialed and find out just what keywords that website user used to get to their website. The data from these calls can then be tracked in various online analytics tools.

When used properly, keyword call tracking reveals more about a company’s callers, loyal shoppers and fans than just off- and online marketing. However, just like with PPC ads, keyword call tracking needs to be used in a very specific way – otherwise search engines may not even recognize your data!

Keyword call tracking fits perfectly into Jeffrey Tognetti’s agency service package, as this technique allows a marketer to measure how well keywords are working in organic, paid (or PPC), and other search results, thereby measuring the effectiveness of their efforts and how certain keywords are influencing their target audience.

Jeffrey Tognetti’s hope is to help agencies avoid the difficulties of faulty keyword call tracking; plus, by offering full marketing service packages, not only do has clients get working call tracking projects; they in fact could get a fully optimized campaign featuring keywords, PPC ads, tracking – and even more features, as we’ll continue to discuss in upcoming blog posts.

Jeffrey Tognetti Offering PPC Services To Agencies

The launch of Cardealermarketing.com signaled coming changes for Jeffrey Tognetti's businesses and practices. Since August - when the site was originally launched - several other sites of Tognetti's have been removed; the old addresses now forward to Cardealermarketing.com - a clear sign that Jeffrey Tognetti is focusing on marketing for auto dealers more than ever before.

However, not all of Cardealermarketing.com is focused on auto dealer assistance; one section of the site highlights a new part of Tognetti's business: offering digital solutions to agencies. In fact, Tognetti's site now offers a wide variety of digital marketing solutions, such as responsive websites, to any agencies looking to use them.

Another service offered through this part of Tognetti's site is pay-per-click advertising, commonly referred to as PPC ads. PPC ads are a part of every Internet users' experience, even if the user doesn't realize the ad they're looking at has a specific name and designation. PPC ads are the ads that appear across the top of or in the side bars of search engines' pages, as well as on a number of websites.

Why are they called pay-per-click ads? Just like the name suggestions, PPC ads are ads that a business only pays for if a user clicks on the ad and is taken to a business' website or related link. This is why when used properly and effectively PPC ads are the most cost-effective form of advertising at this point in time.

Not only are PPC ads designed to appear on popular websites: they also appear specifically in front of people living in certain areas, who meet certain demographic requirements, and who are looking for keywords similar to what are included in an ad, product and services. This means that PPC ads can target a narrow population in a small area - a useful tool for small businesses who cannot afford often more expensive and less targeted forms of advertising.

However, when used incorrectly, PPC ads can be as ineffective and expensive as other forms of advertising. For example, if an ad leads a customer to a badly designed or uninteresting website, a business will be stuck paying for an ad and will have gained nothing back for their efforts. Another issue is that search engines love to refine the algorithms that decide which ads appear the most frequently, or where (i.e. the top, side or bottom of a page). It’s not enough to just run an ad; the person running and monitoring the ad needs to be able to adjust and optimize the ads' content specifically to get the best results possible

These difficulties are just two examples of why Jeffrey Tognetti has begun offering his services to agencies. Tognetti has over 10 years of experience as a digital marketer; PPC ad optimization is truly a daily part of his job. By offering PPCs as part of an agency package, Tognetti is also ensuring that all businesses – not just his clients – have access to the tools they need to run a successful, cost effective digital marketing campaign in the 21st century

Tognetti's Tools Can Help Businesses From Screen To Screen

Image courtesy of commons.wikipedia.com

Where do you browse the web? On your computer? Your phone? Both?

It turns out that these days, almost 2/3 of cell phone owners go online using their phones - and 21 percent of smartphone users use their phones as their main gateway to the Internet. With more and more of the world going mobile and checking the web on the go, marketers need to make sure they're doing everything they can to help businesses be viewable and visible in the 21st century.

One digital marketer is looking to help others in the field by opening and offering his services to agencies across the country. Digital marketer Jeffrey Tognetti launched Cardearlermarketing.com earlier this year as part of his business' re-branding efforts; in addition to offering a variety of client-related services, the website features an entire section featuring a full suite of cutting edge digital solutions that can help marketers and agencies improve their clients’ online marketing results.

Just one of the options offered on Tognetti's website is a package that can assist in responsive website building - a key tool any marketer needs in a day and age where more and more people are surfing the web and doing business from their phones.

Responsive websites address the needs of mobile users while simultaneously keeping a website viewable from a main computer as well. In fact, a responsive website can be viewed not only from laptop computers and on mobile phones, but on tablets and larger desktop computers as well.

 The reason this works? Responsive websites are websites designed specifically to give any user the best experience on that website, from any device. This is made possible by the inclusion of “media queries” – codes that allow a website to call up different views of a website based on the width of a viewer’s device’s width - in a responsive website's coding.

This ability to adjust a website's viewing options just by recognizing the size of the device the site is being viewed on is what makes the responsive website so important in a day and age where everyone is using mobile technology that comes in a wide range of sizes. In fact, this wide range of sizes is exactly why responsive websites are better than simply shrinking a website down when designing it. It's better to invest in a flexible template than to potentially drive away viewers with a poor design.

Responsive websites are necessary tools for businesses in the 21st century - and are also just the beginning of the tools Jeffrey Tognetti is offering to agencies in this digital age.

Agencies Should Take Advantage Of Tognetti’s Assistance And Tools

After ten years of operating two digital marketing companies, it’s safe to say that Jeffrey Tognetti is no stranger to the digital marketing landscape. Tognetti is well known for staying on top of the newest marketing trends, as well as for inventing some tools of his own along the way.

One example of Jeffrey Tognetti’s tools is his newest website, Cardealermarketing.com; the site operates as a front line for DealerX, a digital marketing boutique run by Tognetti that specializes in making auto dealers more visible online.

Recently, as Tognetti has begun offering a number of tools to agencies that would allow other agencies to improve their own clients’ results, Cardealermarketing.com has also begun hosting a full suite of cutting edge digital solutions that Tognetti is offering for agency use:

Each part of this comprehensive suite, once purchased, would offer a different benefit to a client in the digital marketing world:

-Responsive websites allow clients to creative responsive web sites, i.e. sites built to look great on your tablet, your phone, or your wide screen monitor.

-Premium PPCs, or Pay Per Click Ads via Google and Bing, give clients the best visibility via advertising

-Keyword call tracking identifies the best keywords that a client should use – best meaning the most likely to get people to pick up the phone.

-Web Analytics will help a company know what’s working, what needs to be improved on, and who in their target audience they need to reach out to even more

-Data driven marketing solutions – a combination of collecting and connecting large amounts of data – allow clients to analyze and gain insight into the audience and market they are working in.

Tognetti has also ensured that these tools will allow agencies to implement each program in this suite while maintaining its original branding and relationships; this smooth integration would result in a better campaign overall.

Any one of these tools will give an agency a competitive edge; Tognetti, however, hopes that agencies will take the chance to use each of these packages to enhance their entire marketing plan.

Stay tuned to read more about how each part of this suite actually works, and how these five tools would benefit any agency that uses them.

Merging Websites Show Direction of Tognetti's Businesses

Earlier this year, it seemed as if Jeffrey Tognetti was stretching himself thinner and thinner as he expanded both his services and the tools he could use to help his clients reach their goals.


His leadership in the world of digital marketing had already led to him founding two digital marketing boutiques, MediaRevo and DealerX, in the early 2000s. Eventually, he also began working on WordPress Dealer, an open source powered app-like plugin that enhanced what he could do for his automotive clients.

Then, in early 2013, Cardearlermarketing.com appeared; for a while, this was the fourth of Tognetti's existing business sites. Seeing as Tognetti is involved with a number of organizations as a charitable contributor as well, it meant that the number of projects he had involved himself in throughout his life at the time was quite massive.


Now, though, it seems as if Tognetti has begun the process of streamlining his life - or at least his businesses and brand.


As of October 2013, the old links for MediaRevo and DealerX’s websites are forwarding users directly to Cardealermarketing.com, Tognetti’s newest business project. Once at Cardealermarketing.com, signs of Tognetti's old businesses appear - for example, the logo for DealerX, Tognetti’s autodealer-focused digital marketing boutique, is in the corner of Cardealermarketing.com.



After 10 years of business management and working with a wide variety of clients, it would appear that Tognetti has chosen to focus on autodealers while continuing to offer some services to agencies.

The decision makes sense if one knows Tognetti's background; digital marketing for autodealers has always been Tognetti’s specialty, a much needed service in the auto world.

Additionally, combining all of his services into one site, rather than trying to promote three at once, is a smart strategy that will quell the chaos of his non-linked websites; having all of Tognetti's resources linked together in one location can only help his business overall by giving it a stronger, more unified presence online.

While things may be changing for Tognetti’s businesses, those changes appear to be positive overall; it will be interesting to see how the combination of three websites and use of an automotive-oriented tool helps Tognetti's clients overall and assists in his ability to recruit new clients down the line.

WellMade Project: Its Website Is Live & Its Programs Are Receiving Praise

What do the Berlin Ethical Fashion Show, the MINT fair during Amsterdam Fashion Week, the Munich Fabric Start trade show, the London Garments Expo and Texworld Paris all have in common?

They are all locations where volunteers and staff from the Fear Wear Foundation have presented information related to their newest initiative, the WellMade Project.

Image courtesy of the WellMade Project

If it wasn’t already obvious, the Fear Wear Foundation has definitely been busy this year. In addition to continuing their annual projects related to improving labor conditions in the garment industry, they have also been working overtime to launch and successfully carry out the beginnings of their WellMade Project; this project aims to combine speeches at events with making information available online, ultimately helping everyone from employees to business owners improve the garment industry’s labor conditions throughout the entire supply chain.

During the summer, the Fair Wear Foundation approached U.S. business owner Jeffrey Tognetti about donating a URL that was under his name at the time but which would be perfect for the project: www.wellmade.org. Tognetti donated this URL willingly in the early summer of 2013; as a result, the project continued as planned.

While to many the donation of a URL seems minor and trite, the reality is that this URL truly belongs with the WellMade Project, and will provide a wonderful service to many as the project continues. Currently, the WellMade Project’s staff and volunteers are attending trade shows, fashion shows, and expos across Europe; they’re planning as far ahead as January, promoting their session at the PSI Messe Düsseldorf European trade and encouraging employers and all of those in the fashion and garment industry to attend.

Of course, while the speeches that the staff and volunteers give are all extremely important, they do not typically address those directly affected by poor labor conditions in the garment industry.

That’s where the website comes in; by providing an entire library of resources – including legal documents, the names of groups that can help, and pamphlets explaining what an individual’s rights are and that poor labor conditions should not be tolerated – anyone with Internet access can find the information they need to make a difference in their lives.

This website would not be complete without the WellMade Project’s sessions, but at the same time, the WellMade Project’s sessions would be incomplete without having a website, made entirely free and available to all. We wish nothing but the best to the members of this wonderful project as they move forward into the future, continuing to give presentations as well as updating the website with the newest, up to date information and resources for those looking to make a positive change in the garment industry.

Tognetti's New Service Helps Car Dealers Become Visible Online

As the cardealermarketing.com Beta version website undergoes final edits, the banners across the front of the website are being replaced, including one that once read, "Every click counts." While the banner may be gone, this idea remains 100% true; it's why Jeffrey Tognetti and his staff work to ensure that the data driven marketing campaigns they develop for their car dealer clients in particular are as refined as possible - to ensure that the right people are seeing the right ads at the right time.

With so many great features being made available via the new platform and website, such as the Website Development feature, it's easy to forget the number one step in any marketing campaign: being made visible.

This is no small feat when dealing with the Internet; there are tens of millions of websites, blogs and portals dedicated to the auto industry alone. Across those websites and countless blogs are billions of similar keywords and keyword phrases, many of which are describing, reviewing or trying to sell cars, parts and services - just like Tognetti's clients.

Fortunately, Tognetti and his team know exactly how to make their clients as visible as possible on Google, Bing or Yahoo. The trick is in SEO marketing, or search engine optimization marketing, which Tognetti and his team utilize very effectively.

When helping clients optimize their website and social platforms for SEO Optimizing Software, Tognetti and his team turn to their WordPress powered platform, WPDLR. This platform actually allows for various 3rd party integration of SEO plug-ins, all tried and tested across millions of other websites. WPDLR ensures that the content for a client of Tongetti's is properly detailed across every page of their site to the search engines.

Making sure that the correct information and content is used ultimately ensures that the precise information that Search engines including Bing, Google, Yahoo! and more need to improve the display of search results is submitted and live, making it easier for people using these search engines to find the right web pages - i.e. the ones belonging to Tognetti's clients.

By combining the use of WPDLR with cardealermarketing.com, Tognetti is promising his car dealer clients a better, smoother service - one that is more effective while also saving money in the long run.

Cardealermarketing.com: The Website Feature

Between his wonderful staff and the ability to use and build on WPDLR.com, Cardealermarketing.com almost seems like an almost unnecessary addition to business owner Jeffrey Tognetti’s line of tools. But in the marketing world, improving any and all marketing results for clients is a necessity. Tognetti knows this, and uses all of his tools - new and old - to build on his two already well-established marketing boutiques that specialize in assisting car dealers with data driven marketing.

Why specialize in working with car dealers? It's a strong belief of Tognetti’s that car dealerships do not use data and data driven marketing to their full potential, resulting in a loss of potential profit from both new and return clients. To help car dealerships overcome this challenge, Tognetti uses a combination of marketing skills and tools such as cardealermarketing.com to help his clients operate more effectively in the digital age.

When looking for ways in which cardealermarketing.com sets itself apart from other marketing tools that car dealers can utilize, look no further than the “Dealer Websites” feature. This new feature offers clients of Tognetti’s a variety of options regarding what sorts of extra tools and tabs can be added to a webpage.

For example: this snapshot from cardealermarketing.com highlights how Tognetti and his team can edit and create a new dealer website that offers everything from an easy-to-browse directory of available cars to the ability to make a payment on that car online. And, because Tognetti and his team design the website, it’s already set up to enhance a client’s SEO and to capture accurate data for analytics.

Screenshot of cardealermarketing.com taken on 7/24/13

Other nifty tabs that this website tool offers to clients includes:

• a section dedicated to offering coupons to new and returning customers alike
• a staff tab that allows a dealer to add photos and contact information for all of their staff
• a special deal page that allows clients to offer deals any time they choose
• a lease payment calculator that will calculate and and display lease payments, finance payments, interest rate specials and sale prices on any vehicle in your inventory that matches criteria you establish

This feature is only one highlight in the array of services offered by cardealermarketing.com and the minds behind it. Combined with the hard work and strategies Tognetti and his team of marketing and sales experts utilize, this website and platform will certainly prove its worth to clients of Tognetti’s in the coming months.

How will cardealermarketing.com work?

So what exactly is the big deal about cardealermarketing.com?

Cardealermarketing.com, the newest website developed by Jeffrey Tognetti and his staff, was designed to help dealers better address a key part of their customer base: people returning for service and parts. The reason for the site comes from a personal business-related belief held by Tognetti himself: that many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.

Screenshot of cardealermarketing.com taken on 7/22/13

Tognetti’s data driven marketing strategies have always focused on addressing this need; now Cardealermarketing.com will take the work he and his staff do for their clients to the next level. Cardealermarketing.com and the services and software available through it will work together to address all of the parts of a good dealership marketing plan, driving actual sales while ensuring that targeted buyers continue to come back to the dealership for all of their service needs.

Currently, Tognetti and his staff already use data from local consumers to develop the proper ads for either used or new cars. Using Data, Ad-tech and Cookies, Tognetti and his team puts a special car offer in front a of a pre-defined interested prospect while he or she is browsing the Internet. How does this work? Tognetti and his team do this by leveraging millions of data points (including credit report, household income, number of children, current car ownership, in-market browsing habits and more!) and using these points to build a digital profile of the shoppers most likely to go to a specific dealership.

The platform then obtains the “browser cookies” of prospects who best match a desired digital profile and attaches a “digital flag” to them. As potential prospects surf the web, the digital flag is located and a custom ad is built; an auction takes place and if Tognetti’s team wins, their client’s ad is shown to a potential shopper in real time online. Then, when a data-targeted prospect clicks on the banner ad customized for them, Tognetti’s platform tracks and captures as much information as possible about them.

But the work of Tognetti and his team does not end there. They also use their resources, like cardealermarketing.com, to put a newly customized banner ad right in front of shoppers who leave a website without taking the desired action.

Whether they get an interested shopper on the first or second try, from there, once a customer is in, Tognetti and his team have even more work to do. While most dealerships do not continue data driven marketing efforts with current customers, Tognetti and his team recognize the importance of keeping past customers involved and on board long-term. With this goal in mind, the team can use the same data techniques described above to ensure that as a newly purchased car is due for an oil change, inspection and so forth, an ad appears on their screen again offering a special deal for that service at the local dealership.

Using these described techniques, cardealermarketing.com’s services should actually drive the total cost per car sold down and help dealers sell more cars to the right people. With additional services offered by the site, such as SEO, social marketing, website analytics, and even a multitude of website features, any car dealers who sign up for these services will definitely like the results of any marketing efforts by Tognetti and his team.

What Is Car Dealer Marketing?

It often seems that there's no such thing as "too much" when it comes to Jeffrey Tognetti and his ability to manage his businesses and projects. Remember, Jeffrey Tognetti founded two companies - and went on to develop a software platform for both of those companies to use. To this day, he keeps his plate extremely full between MediaRevo, DealerX, and WPDLR – two companies and a constantly evolving software platform that needs to be overseen and maintained as it operates.

Then, somehow, Jeffrey Tognetti and his staff took the time to invest in yet another site that will enhance the work they do for MediaRevo and DealerX’s clients. Always striving for bigger and, more importantly, better marketing results, the team came up with Car Dealer Marketing.

If you go to cardealermarketing.com, you’ll receive this message: “Welcome to the beta version of this site. Stay tuned for the final version launching August 1st.”

Screenshot of cardealermarketing.com taken on 7/17/13

“Every click counts,” reads one banner on the website. “Service is the bread and butter of every dealership,” another banner on the site continues.

The multiple banners strung together over the front of Cardealermarketing.com explain that the site has been made to help dealers better address a key part of their customer base: people returning for service and parts. Tognetti has long held a theory that many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.

Cardealermarketing.com will fix this problem and assist Tognetti’s clients by helping them address all of the parts of a good dealership marketing plan; this means focusing on the need to drive actual sales while also ensuring that targeted buyers continue to come back to the dealership for all of their service needs.

The all-purposes marketing plan and platform the site’s services will offer should actually drive the total cost per car sold DOWN and help dealers sell more cars.

Stay tuned to find out exactly how this will occur; our next post will explore exactly how Cardealermarketing.com will enhance the work Jeff Tognetti and his staff does for their clients.

More On The What, The How & Who Behind WPDLR

In a previous post we explored a few basic facts about the functions of WPDLR, the software and platform that makes up a base for much of what Jeffrey Tognetti and the staff at his two companies do for their clients. To recap, WordPress Dealer, or WPDLR, is a platform that is utilized by select OEMs. WPDLR allows Jeffrey Tognetti and his staff to do exceptional work for the clients that utilize the services of Tognetti’s two marketing boutiques, DealerX and MediaRevo.

So, what else is there to know about the platform?

WPDLR acts as a full ecosystem, creating responsive websites, a dynamic inventory banner ad retargeting system, and sales matching analytics all-in-one. This means that data collection and user tracking – two key parts of the services Tognetti’s companies offer – are only the tip of the list of functions WPDLR provides. WPDLR also allows Tognetti and his team to utilize a number of additional platform and inventory features. This flexibility in WPDLR’s usage gives Jeffrey Tognetti and his staff the ability to do more for their clients. For example, WPDLR allows Tognetti and his staff to create an easily navigable vehicle index, complete with advanced search and payment research options:

Image: Screenshot of wpdlr.com taken 7/15/13

Other WPDLR options and abilities include adding tabs and sections to client websites for staff listing and contact info, coupon previews, and more. The result of the power of WPDLR? Lots of satisfied clients.

Of course, it isn’t just the power of WPDLR that gets things done for Tognetti’s clients. And while Tognetti himself is a driving force behind the growth and success of his companies, one man can only do so much in a day. The secret to the success of WPDLR isn’t just how it works: it’s who’s harnessing its power. Behind the scenes, a committed staff comes into work at DealerX and MediaRevo every day with one goal in mind: helping their clients.

(Photo: WPDLR Agency Structure, courtesy of WPDLR)

From Jeffrey Tognetti to each individual sales specialist, the entire team utilizing WPDLR is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what these people do. Every person involved with WPDLR holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ sales team, producing results that directly and positively impact their business objectives. Tognetti and his staff are the kind of people who answer phone calls at any time of the day (or night); they are the people who stay and work a weekend shift to finish a last-minute assignment.

Remember – when it comes to the power of WPDLR, it isn’t all about the software and platform. While what WPDLR can do is very impressive, the work of Tognetti and his staff is equally so.

What Is WPDLR?

In addition to founding and operating two data-driven marketing companies, Jeffrey Tognetti (and his staff) have also found the time to develop and now oversee a mobile WordPress platform known as WordPress Dealer, or WPDLR. Tognetti and his staff continue to use WPDLR to this day and the mobile-friendly platform has become a key part of Tognetti's business model; but what exactly is WPDLR?

If you go to the WPDLR website, this will be the first thing you see:

The WPDLR software and platform is the base for much of what Jeffrey Tognetti and the staff at his two companies do for their clients. WPDLR is built on the wildly successful WordPress open source framework which makes up over 26% of websites. By its very design, WPDLR is mobile-ready. Even better, WordPress is open source: there are literally millions of developers world-wide continuing development for the site, which keeps WPDLR on the cutting edge of modern day data driven marketing without depleting any of Tognetti’s firms’ resources.

WPDLR is highly integrated into the work that Jeffrey Tognetti does through his two companies (MediaRevo and DealerX). A number of Tognetti’s clients, including Volkswagen of America, have used WPDLR as the website provider for various special promotions or daily actions. Volkswagen of America most recently used WDPLR for the rollout of their WorldAuto Certified Preowned program. The company needed a solution that provided a website for each of their existing US dealers while accommodating for their website design. In other words, they needed a platform that could target both their national and local demographics.

WPDLR was chosen for this task for its ability to sort a national inventory of vehicles geographically across multiple sites, all while integrating with online advertising campaigns, social media and dealer websites. By working directly with the online advertising campaigns, the WPDLR platform could begin generating ads matched to vehicles, putting vehicles in front of the shoppers who were looking for them.

This may sound familiar, given how Tognetti has described how he drives the marketing and sales of his two companies. There is a reason this is Tognetti’s chosen mode of operation: his models get things done and are extremely effective ways to run data driven marketing.

More details about how WPDLR helped Volkswagen of America can be found here.

Who Is MediaRevo?

We have already discussed what MediaRevo is. An accomplished boutique digital firm owned and operated by Jeffrey Tognetti that uses a data-driven platform to successfully run all of its (and its clients’) operations, MediaRevo is a great example of how a start-up can grow with the right business model in place.

Based in Edgewater, NJ., MediaRevo has grown from a two-person start-up - with Jeffrey Tognetti at its helm - into a successful company that focuses on the development of cutting edge WordPress technologies, with a focus on Mobile, Tablet & PC Applications in the automotive niche; in fact, many of MediaRevo's softwares and formulas are currently used by Fortune 500 Companies like Volkswagen USA.

And all of MediaRevo's clients love the results MediaRevo brings them.

"MediaRevo brings clarity to the digital world," raves one client, Dwight Dachnowicz; "You'll be surprised to learn how many opportunities [for digital marketing] are out there after you sit with them.

Another client, Michael McHenry, states that he has had a great relationship with MediaRevo for more than five years, during which time MediaRevo has ensured that a target audience ready to buy from McHenry arrives at his business' doorstep.

Fantastic reviews like these for MediaRevo are made possible by two major factors: Jeffrey Tognetti himself, and a core set of staff – this staff:

Image courtesy of MediaRevo

In addition to these core staff members, MediaRevo employs over 40 sales and support professionals and specialists.

MediaRevo’s entire team, from Jeffrey Tognetti to each individual sales specialist, is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what these people do. Every person at MediaRevo holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ sales team, producing results that directly and positively impact their business objectives. MediaRevo achieves this through an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit.

It's thanks to MediaRevo's dedicated staff and its owner and director, Jeffrey Tognetti, that the company continues to thrive, offering fantastic customer service while designing and implementing various tools for Search Engine Marketing and Optimization.

Before DealerX, There Was...MediaRevo

Before Jeffrey Tognetti began managing his company DealerX, he had MediaRevo to keep him busy. MediaRevo, in its humble origins, began in 2003 as a two-person company. One of those people was Jeffrey Tognetti, the current company owner.

Like DealerX, MediaRevo uses a data-driven platform to successfully run all of it and its clients’ operations. MediaRevo is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what the company does: provide excellent marketing services to clients through a combination of:

• Web and mobile prescence
• Social media marketing and reputation management
• Video merchandising
• Search engine optimization
• Analytics (i.e. tracking, lead matching, ect.)

MediaRevo strives to always be a trusted extension of its clients’ sales team, producing results that directly and positively impact their business objectives; it accomplishes this goal by having a real understanding of the issues that affect both the company’s clients and their customers.

Thanks to an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit, MediaRevo’s services have touched millions of consumers every year since its founding. As of 2012, MediaRevo has helped its clients achieve over $2.6 billion in sales collectively. The company has had the privilege of working with a wide range of clients that include Volkswagen USA, various luxury retailers and up and coming brands requiring a niche’ digital firms expertise. The company is currently staffed with almost 50 employees, one of the many signs that MediaRevo has truly expanded into an accomplished boutique digital firm.

What Makes DealerX Possible?

Our last post discussed Jeffrey Tognetti's autodealer marketing business, DealerX, in-depth; in summary:

• DealerX is only one of the handful of businesses founded and operated by Jeffrey Tognetti.
• DealerX is a digital marketing company that focuses specifically on helping autodealers by utilizing cutting edge data-driven digital advertising.
• DealerX is unusual in the automotive world in that it relies heavily on data – far more than many other automative businesses do – to target an extremely specific demographic.
• DealerX’s process as “ultraconcise” – its use of data allows its marketers and designers to develop everything they need and to target the right people with the right ads at the right time.

DealerX is a well-organized and well-run business featuring a collective of curated digital solutions tailored to the automotive world; its success lies in that it doesn’t try to be all things to all buyers but rather, a final destination for “bottom of the funnel” in-market buyers of a brand’s used cars.

However, for DealerX – and Tognetti – the autodealer marketing business is not all about the data; it's also all about the right staff. While DealerX is made possible by Jeffrey Tognetti – who even holds sole proprietorship over the company - there is far more to the business' success. For DealerX, it's not just about the data, fancy software, strange algorithms, and insight into the workings of Google - it's about the staff as well.

Tognetti and his staff, all hired and selected specifically by Tognetti himself, are the people who answer phone calls at any time of the day (or night); they are the people who stay and work a weekend shift to finish a last-minute assignment. Without DealerX’s staff, no one would have coded the software, designed the ultraconcise data strategy, or wrote the strange algorithm driving DealerX’s services.

DealerX is a well-staffed, well-run boutique digital firm owned by Jeffrey Tognetti that branched off from another of Tognetti's businesses, Media Revo; both companies have grown from a small two-person company in 2003 into the well organized, thoughtfully run businesses that they are today.

Tognetti's Start-Up Has Grown Into A Cutting Edge Data-Driven Digital Advertising Firm

So far we've spent a lot of our time blogging about the charity work that Jeffrey Tognetti has done; none of his charity work would be possible, however, if Tognetti were not as good at what he does as he is.

Jeff Tognetti works as a strategist at multiple companies that he helped develop and found. One of these companies is DealerX, a digital marketing company that uses cutting edge data-driven digital advertising and helps autodealers in America by working primarily with RTB, known as real time bidding.

As we've highlighted in past updates, DealerX is a bit unusual in the automotive world because of its approach to digital marketing. Thanks to his years of experience in the business world, Tognetti knew when DealerX began that the company would need to do things a little differently to stand out as an automotive marketing business.

During an interview at the 14th Digital Dealer Conference & Exposition in Orlando, FL., Tognetti explained that DealerX sets itself apart from other digital marketing companies that work with autodealers in that it relies heavily on data target an extremely specific demographic, and does so far more than many other automotive businesses do.

Image courtesy of openclipart.org

 Tognetti believes that most autodealers are not taking advantage of the opportunities data driven marketing provides. While some businesses use data constantly to reach the right people with the right ads - and do so well at this that Target actually famously predicted a girl was pregnant - the auto industry overall has not caught onto this trend. DealerX focuses on autodealers because Tognetti feels that many dealers do not know how to, or choose not to, use data driven marketing in their practice, despite the fact that data driven marketing is extremely effective and useful in the modern digital age.

Tognetti describes DealerX's process as such: the marketing team finds people who are in the market for specific cars online, and uses the data that's available to target specific shoppers with ads designed just for them. As a person goes from website to website DealerX's systems collect more user data to help develop better and more relevant ads, eventually showing exactly what the person is looking for based on their search data.

 Tognetti uses these data-driven practices to enhance the business of Media Revo and DealerX’s clients, which have brought more than  $2 billion for their client’s businesses as of 2012.

DealerX uses data to its advantage by capturing information on its clients and building a digital profile based entirely on a person’s data. The system works so well that DealerX’s platforms and software can also help people remember certain steps they need to take in maintaining their vehicles – for example, a person who buys a car and who has a profile with DealerX could have a coupon for an oil change appear in their online advertising six months after buying their car. Tognetti describes the process as "ultraconcise" - data can allow marketers to develop everything they need and to target the right people with the right ads at the right time.

Tognetti Donates To Police Charities, Helps Those Who Serve Us

They are the protectors and the helpers that we do not thank enough - "they" being civil servants, like the police and firefights that watch over our communities every day.

Individuals across the nation often choose to salute our civil servants via one of the many American flags, yellow ribbons, and shield decals that can be seen every day on everything from cars to homes to park benches. Others, like Jeffrey Tognetti, also donate to police charities.

Image courtesy of Flickr user gandalfcunningham.

By donating to more one than organization and charity every year, Tognetti ensures that some of his donations go towards helping police, firefighters or their loved ones – all of whom often deal with a variety of difficulties – in different capacities; for example, some charities give financial support more than emotional support. It just depends on the charity.

Anyone can donate to a police charity; however, it is recommended that donors choose their police charity wisely. One of the best things supporters can do is donate to a certified, strong charity that promises to provide assistance to police, firefighters, military veterans, and their families, as Tognetti does. If you want to give back to a local or national police charity, there a few ways you can ensure that your own money goes to causes as worthy as Tognetti’s.

 The best way to ensure your money goes to a solid organization is to donate on a local level and help the people in your own community; you could even ask a local station directly what organizations they recommend donating to, if they do not take donations directly.

If you insist on donating to a national organization, you can use Charity Navigator to ensure that the charity you donate to spends most of its money assisting the people it’s pledged to assist (as opposed to on major events, pointless fundraisers, and anything beyond the basics).

You can also use these additional tips from the Better Business Bureau to learn how to analyze various charities or charity appeals, become a better donor and make sure your money is going where you think it is:

1. Don’t assume that the words “police” or “firefighter” in an organization’s name means your local police force or fire department is involved.

2. Ask for specifics about the programs your donation would support. Appeals are sometimes vague on this point.

3. Don’t be pressured into giving on the spot. Sympathy for the cause is no reason to forgo checking out the charity.

4. Don’t believe the suggestion (it’s illegal) that your donation will give you “special treatment” from police or firefighters.

5. Telemarketing, used by many police and fire organization, can be costly. If solicited by phone, ask for financial information that will enable you to check this out.

6. Don’t assume that your contribution will be tax deductible as a charitable gift. Police and firefighter organizations may be of many types, not all with the same deductibility status.

7. See if the Better Business Bureau in your area has a report about the organization.

Tognetti's Future Education Charity Has Lots of Untapped Potential

Education, while a universally acknowledged necessity, has become a hot button topic of discussion in recent years as criticisms of the education system create conflict and debate over how we can improve it and help the students it serves.

As this debate continues, many continue to do their part to help the people that rely on the education system to get them to the next part of their life. College degrees in particular remain an important milestone for many students; even as the public debates the value of a degree, statistics show that overall, people who earn college degrees typically manage to earn more and begin more meaningful careers than those who do not.

(Infographic courtesy of media.collegeonline.org.)

In an effort to do his part to help students successfully begin careers, Jeffrey Tognetti is hoping to one day begin his own education charity, one that may be a little different from what people consider an “education charity.” He hopes to set-up a group that would provide services to young children or teenagers. How his would be set apart from others, however, is that his charity would aim to help children choose a “niche” to specialize in, even before applying to and entering college.

While Tognetti has not yet solidified the logistics for how this charity would operate, the hope is that by offering students classes on specific topics, hosting field trips to different companies or work sites, and by organizing a variety of other interactive activities, children would explore the kind of work they could do and discover what they enjoy and where their biggest potential lies, be it in creative marketing or a more hands-on field such as plumbing.

This would be beneficial for young students in a number of ways:

• It would hopefully prevent students from wasting time or "treading water" academically during their first year or two of college. Young adults who go to college unsure about what they want to major in or even study run the risk of staying in college longer as they make up any credits that they lose or cannot count towards their actual decided major during their freshman or sophomore years of college. By knowing in advance their passions and goals, students avoid the risk of wasting time – and may even be able to graduate earlier, saving themselves tuition money.
• It would allow students to discover courses of study that not all colleges focus on. Students may discover that the course of study they are most interested in does not require a 2- or 4-year college degree. By taking up a trade that pays well but does not require a degree, youth could potentially begin a successful career path that does not require putting themselves steep in student loan debts.
• It would help open students minds to a number of possibilities that many are not often exposed to. Some students may even realize that by using alternative resources, they can educate themselves for free or at a very low cost while also getting into the business world and pursuing their passions, perhaps as business start-up owners or in any number of positions that often go unfilled.

Currently, the potential for a charity like this is massive and untapped; only time and further planning will reveal exactly what sort of good could come from a program like this. If his businesses continue to do well, Tognetti may very well make this vision of an unnamed education charity come true sooner rather than later.

Children Build Community, Earn Martial Arts Belts Thanks to Tognetti's Assistance

What sort of connection would a businessman like Jeffrey Tognetti have with an after-school program?

Wanting to address the need for programs that assist at-risk youth and promote a healthy lifestyle among children, Tognetti actually helped revitalize the Renzo Gracie Rockland academy and martial arts center, which offers a number of classes that act as after-school programs for young adults.

Renzo Gracie Rockland (officially called the Renzo Gracie Rockland Jiu-Jitsu Academy) is an official Renzo Gracie affiliate academy. Operated by Renzo Gracie purple belt Omar Jimenez, the center offers a large variety of martial arts classes that promote better fitness, self-defense and respect, and even prepares some students for competitions. Rockland’s courses cover kick-boxing, Brazilian Jiu Jitsu, grappling and other fighting styles.

See what a student looks like in a competition after just three months of training with the center:


Rockland differentiates itself from other martial arts academies by focusing on technique in its classes, even more so than focusing on strength, speed and agility. Out of all of the center’s classes and styles, Brazilian Jiu-Jitsu (BJJ) is the most popular. According to the academy’s website, BJJ is a “Martial Art and Self Defense system that focuses on grappling and ground fighting. It promotes the principle that a smaller or weaker person can successfully defend them self against a bigger, stronger assailant by using leverage and proper technique—most notably by applying joint-locks and choke-holds to restrain an opponent.”

While it offers self-defense and martial arts classes, the center primarily promotes itself as a place for participants to find a supportive environment and a calm center, something that people of all ages, especially growing children and teenagers, need in their lives. The center also strives to empower all of its students through its classes; its Facebook page, which features multiple pictures of hugging groups of people and hard-working children, is a great place to see how successful the center has been in reaching those goals.

Jeffrey Tognetti actually played a major part in revitalizing this important program in 2012, when it needed a little extra help moving forward and reaching out to the local youth; like many locals, Tognetti wanted to support a program that would help any youth, be they at-risk, obese, or just looking for an active outlet in their lives. Since its revitalization in 2012, the program has done very well as it continues to offer classes for local youth and promote a team spirit, as well as extremely popular martial arts styles.

Donated URL to Become Cornerstone For Free Online Labor Library

Our last post briefly discussed the Fear Wear Foundation (FWF) and Jeffrey Tognetti's willingness to donate a website domain to help their cause. But that post barely scratched the surface in terms of discussing the how and why behind the operations of the FWF. Today, we're going to change that.

The FWF's influence is much, much greater than what one might suspect when first learning about the nonprofit; in fact, FWF brand-approved items are sold in 20,000 shops worldwide! Learn more about the company and the complexities that it deals with in this short video:

Usually when updating this blog we like to include a testimonial from the people who have been helped by an organization's work; in this case, it seems that no testimony has been made public about the work the FWF does and how it has helped people. But then, given the powerful influence of the company worldwide, perhaps no testimony is needed to show how much the organization has improved labor conditions in the factories that the nonprofit's members use to make their clothing. As the video summarized, the FWF strives to create a world where the clothing the public purchases is all 100% fair – made by adults working reasonable hours in safe conditions for a livable wage, in a job they were not coerced into taking. The nonprofit also relies heavily on problem-solving abilities, encouraging brands that employ factories where complaints are filed to work with the factory to fix the problem; this ensures that the workers, the victims in this situation, do not lose their only source of income due to a factory shutting down.

Just looking at the FWF Code of Labour Practices should show exactly how much good the nonprofit is doing. Based on the conventions of the International Labour Organization (ILO) and the Universal Declaration on Human Rights, the FWF fights to ensure that all employees in textile factories:

• Choose their employment freely and without coercion
• Experience no discrimination in employment or practice
• Are not forced to condone child labor
• Have the right to collectively bargain
• Are paid of a living wage
• Are not forced to work excessive overtime for little pay
• Can go to work in safe and healthy working conditions
• Enter a legally-binding employment relationship in general

Going forward, the FWF is looking to expand its already extensive projects and resources. Using the URL Tognetti donated to it, the nonprofit will create an online library of information that will accompany the WellMade project. This project that will provide training to employees in the European apparel industry on pragmatic things they can do in their day-to-day work that support better working conditions in clothing factories. These free training sessions will be made available at trade fairs and other professional events across Europe over the next three years.

Information that will accompany these training sessions on the actual website part of this project will include the following:

• New and existing documents, films, and other materials that have been developed by FWF and other project partners, like the Ethical Trading Initiative and Dutch trade union CNV
• Information targeted at different kinds of employees, like designers or supply chain managers
• Background information on common problems in the industry (i.e. excessive overtime, unsafe working conditions, etc.)
• Examples and suggestions of actions employees can take that reduce the risk of problems in factories

Best of all, the FWF and European Commission have it so that this website will be available free of charge – no membership in the FWF will be required for those looking to use the website.

The FWF hopes that their new online library, made possible by the funding provided by the European Commission and the generosity of URL donator Jeff Tognetti, will begin to go live in early July this year.

Even A Website URL Can Be A Noteworthy Donation

Image courtesy of commons.wikipedia.org

It would seem that in today's world, even a website domain name can become an item that may be donated to a noteworthy cause. Jeffrey Tognetti knows this; he donated a URL under his name to a nonprofit earlier this month.

The organization Tognetti donated a URL to is the Fair Wear Foundation, a "non-profit organisation that works with companies and factories to improve labour conditions for garment workers," according to their Facebook page. Established in the late 1990s, the FWF improves conditions for workers that are involved in sweatshops and other unethical operations by collaborating with the businesses that are partnered with the nonprofit. By working together and providing independent feedback, the FWF has been able to help large brand-name companies provide better working conditions for the people that are making its products - no small feat considering the complexity of the world of retail and textiles in the 21st century.

The work the FWF does cannot and should not be ignored; by partnering with specific companies and looking into the work conditions that so many are forced to slave under - conditions that often violate the labor standards set by the ILO Conventions and the UN’s Declaration on Human Rights - the FWF has been able to help people and children alike working overtime for poor pay in inadvertent working conditions. The nonprofit's website reads, "FWF’s 80 member companies represent over 120 brands, and are based in seven European countries; member products are sold in over 20,000 retail outlets in more than 80 countries around the world. FWF is active in 15 production countries in Asia, Europe and Africa."

So what does an American businessman like Tognetti have to do with the FWF, which primarily operates overseas?

The FWF actually sought Tognetti out on its own, hoping that he would consider ttransferringownership of a domain titled wellmade.org to the nonprofit. It seems like an unusual request upon first glance, but the FWF has big plans for this simple URL.

The FWF wants to use this domain name to host a site dedicated to talking about one of their newest initiatives, the WellMade project. The WellMade project’s overall goal, according to the FWF, will be to provide training to employees in the European apparel industry on pragmatic things they can do in their day-to-day work that support better working conditions in clothing factories. The project is being funded by the European Commission.

The end-goal is to use this URL specifically to house an online resource library that will bring together new and existing documents, films, and other materials that have been developed by the FWF and other project partners, including the Ethical Trading Initiative and Dutch trade union CNV. The hope is that library will host a diverse pool of educational information for employees on all levels from many different backgrounds, from designers to managers – available free of charge.

Tognetti soon learned after initially being asked to donate wellmade.org that if he donated the URL he owned to this organization so that they could use it to aid their cause, he would receive nothing back for his generosity – but this didn’t stop him from transferring ownership of the domain. Thanks to this kind gesture on Tognetti's part, soon a free pool of information for employees will soon be made available by the FWF to anyone with working Internet around the world.

Our next post will discuss the information the FWF hopes to put into this online library now that Jeffrey Tognetti has confirmed that they can use their desired domain name, as well as some of the finer details about the organization. Stay tuned!