As the cardealermarketing.com Beta version website undergoes final edits, the banners across the front of the website are being replaced, including one that once read, "Every click counts." While the banner may be gone, this idea remains 100% true; it's why Jeffrey Tognetti and his staff work to ensure that the data driven marketing campaigns they develop for their car dealer clients in particular are as refined as possible - to ensure that the right people are seeing the right ads at the right time.
With so many great features being made available via the new platform and website, such as the Website Development feature, it's easy to forget the number one step in any marketing campaign: being made visible.
This is no small feat when dealing with the Internet; there are tens of millions of websites, blogs and portals dedicated to the auto industry alone. Across those websites and countless blogs are billions of similar keywords and keyword phrases, many of which are describing, reviewing or trying to sell cars, parts and services - just like Tognetti's clients.
Fortunately, Tognetti and his team know exactly how to make their clients as visible as possible on Google, Bing or Yahoo. The trick is in SEO marketing, or search engine optimization marketing, which Tognetti and his team utilize very effectively.
When helping clients optimize their website and social platforms for SEO Optimizing Software, Tognetti and his team turn to their WordPress powered platform, WPDLR. This platform actually allows for various 3rd party integration of SEO plug-ins, all tried and tested across millions of other websites. WPDLR ensures that the content for a client of Tongetti's is properly detailed across every page of their site to the search engines.
Making sure that the correct information and content is used ultimately ensures that the precise information that Search engines including Bing, Google, Yahoo! and more need to improve the display of search results is submitted and live, making it easier for people using these search engines to find the right web pages - i.e. the ones belonging to Tognetti's clients.
By combining the use of WPDLR with cardealermarketing.com, Tognetti is promising his car dealer clients a better, smoother service - one that is more effective while also saving money in the long run.