Thursday, July 18, 2013

What Is Car Dealer Marketing?

It often seems that there's no such thing as "too much" when it comes to Jeffrey Tognetti and his ability to manage his businesses and projects. Remember, Jeffrey Tognetti founded two companies - and went on to develop a software platform for both of those companies to use. To this day, he keeps his plate extremely full between MediaRevo, DealerX, and WPDLR – two companies and a constantly evolving software platform that needs to be overseen and maintained as it operates.

Then, somehow, Jeffrey Tognetti and his staff took the time to invest in yet another site that will enhance the work they do for MediaRevo and DealerX’s clients. Always striving for bigger and, more importantly, better marketing results, the team came up with Car Dealer Marketing.

If you go to, you’ll receive this message: “Welcome to the beta version of this site. Stay tuned for the final version launching August 1st.”

Screenshot of taken on 7/17/13

“Every click counts,” reads one banner on the website. “Service is the bread and butter of every dealership,” another banner on the site continues.

The multiple banners strung together over the front of explain that the site has been made to help dealers better address a key part of their customer base: people returning for service and parts. Tognetti has long held a theory that many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs. will fix this problem and assist Tognetti’s clients by helping them address all of the parts of a good dealership marketing plan; this means focusing on the need to drive actual sales while also ensuring that targeted buyers continue to come back to the dealership for all of their service needs.

The all-purposes marketing plan and platform the site’s services will offer should actually drive the total cost per car sold DOWN and help dealers sell more cars.

Stay tuned to find out exactly how this will occur; our next post will explore exactly how will enhance the work Jeff Tognetti and his staff does for their clients.

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