|Image courtesy of commons.wikipedia.com|
It turns out that these days, almost 2/3 of cell phone owners go online using their phones - and 21 percent of smartphone users use their phones as their main gateway to the Internet. With more and more of the world going mobile and checking the web on the go, marketers need to make sure they're doing everything they can to help businesses be viewable and visible in the 21st century.
One digital marketer is looking to help others in the field by opening and offering his services to agencies across the country. Digital marketer Jeffrey Tognetti launched Cardearlermarketing.com earlier this year as part of his business' re-branding efforts; in addition to offering a variety of client-related services, the website features an entire section featuring a full suite of cutting edge digital solutions that can help marketers and agencies improve their clients’ online marketing results.
Just one of the options offered on Tognetti's website is a package that can assist in responsive website building - a key tool any marketer needs in a day and age where more and more people are surfing the web and doing business from their phones.
Responsive websites address the needs of mobile users while simultaneously keeping a website viewable from a main computer as well. In fact, a responsive website can be viewed not only from laptop computers and on mobile phones, but on tablets and larger desktop computers as well.
The reason this works? Responsive websites are websites designed specifically to give any user the best experience on that website, from any device. This is made possible by the inclusion of “media queries” – codes that allow a website to call up different views of a website based on the width of a viewer’s device’s width - in a responsive website's coding.
This ability to adjust a website's viewing options just by recognizing the size of the device the site is being viewed on is what makes the responsive website so important in a day and age where everyone is using mobile technology that comes in a wide range of sizes. In fact, this wide range of sizes is exactly why responsive websites are better than simply shrinking a website down when designing it. It's better to invest in a flexible template than to potentially drive away viewers with a poor design.
Responsive websites are necessary tools for businesses in the 21st century - and are also just the beginning of the tools Jeffrey Tognetti is offering to agencies in this digital age.