Friday, July 26, 2013 The Website Feature

Between his wonderful staff and the ability to use and build on, almost seems like an almost unnecessary addition to business owner Jeffrey Tognetti’s line of tools. But in the marketing world, improving any and all marketing results for clients is a necessity. Tognetti knows this, and uses all of his tools - new and old - to build on his two already well-established marketing boutiques that specialize in assisting car dealers with data driven marketing.
Why specialize in working with car dealers? It's a strong belief of Tognetti’s that car dealerships do not use data and data driven marketing to their full potential, resulting in a loss of potential profit from both new and return clients. To help car dealerships overcome this challenge, Tognetti uses a combination of marketing skills and tools such as to help his clients operate more effectively in the digital age.

When looking for ways in which sets itself apart from other marketing tools that car dealers can utilize, look no further than the “Dealer Websites” feature. This new feature offers clients of Tognetti’s a variety of options regarding what sorts of extra tools and tabs can be added to a webpage.

For example: this snapshot from highlights how Tognetti and his team can edit and create a new dealer website that offers everything from an easy-to-browse directory of available cars to the ability to make a payment on that car online. And, because Tognetti and his team design the website, it’s already set up to enhance a client’s SEO and to capture accurate data for analytics.
Screenshot of taken on 7/24/13
Other nifty tabs that this website tool offers to clients includes:
  • a section dedicated to offering coupons to new and returning customers alike
  • a staff tab that allows a dealer to add photos and contact information for all of their staff
  • a special deal page that allows clients to offer deals any time they choose
  • a lease payment calculator that will calculate and and display lease payments, finance payments, interest rate specials and sale prices on any vehicle in your inventory that matches criteria you establish
This feature is only one highlight in the array of services offered by and the minds behind it. Combined with the hard work and strategies Tognetti and his team of marketing and sales experts utilize, this website and platform will certainly prove its worth to clients of Tognetti’s in the coming months.

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