As the cardealermarketing.com Beta version website undergoes final edits, the banners across the front of the website are being replaced, including one that once read, "Every click counts." While the banner may be gone, this idea remains 100% true; it's why Jeffrey Tognetti and his staff work to ensure that the data driven marketing campaigns they develop for their car dealer clients in particular are as refined as possible - to ensure that the right people are seeing the right ads at the right time.
With so many great features being made available via the new platform and website, such as the Website Development feature, it's easy to forget the number one step in any marketing campaign: being made visible.
This is no small feat when dealing with the Internet; there are tens of millions of websites, blogs and portals dedicated to the auto industry alone. Across those websites and countless blogs are billions of similar keywords and keyword phrases, many of which are describing, reviewing or trying to sell cars, parts and services - just like Tognetti's clients.
Fortunately, Tognetti and his team know exactly how to make their clients as visible as possible on Google, Bing or Yahoo. The trick is in SEO marketing, or search engine optimization marketing, which Tognetti and his team utilize very effectively.
When helping clients optimize their website and social platforms for SEO Optimizing Software, Tognetti and his team turn to their WordPress powered platform, WPDLR. This platform actually allows for various 3rd party integration of SEO plug-ins, all tried and tested across millions of other websites. WPDLR ensures that the content for a client of Tongetti's is properly detailed across every page of their site to the search engines.
Making sure that the correct information and content is used ultimately ensures that the precise information that Search engines including Bing, Google, Yahoo! and more need to improve the display of search results is submitted and live, making it easier for people using these search engines to find the right web pages - i.e. the ones belonging to Tognetti's clients.
By combining the use of WPDLR with cardealermarketing.com, Tognetti is promising his car dealer clients a better, smoother service - one that is more effective while also saving money in the long run.
Tuesday, July 30, 2013
Friday, July 26, 2013
Cardealermarketing.com: The Website Feature
Between his wonderful staff and the ability to use and build on WPDLR.com, Cardealermarketing.com almost seems like an almost unnecessary addition to business owner Jeffrey Tognetti’s line of tools. But in the marketing world, improving any and all marketing results for clients is a necessity. Tognetti knows this, and uses all of his tools - new and old - to build on his two already well-established marketing boutiques that specialize in assisting car dealers with data driven marketing.
Why specialize in working with car dealers? It's a strong belief of Tognetti’s that car dealerships do not use data and data driven marketing to their full potential, resulting in a loss of potential profit from both new and return clients. To help car dealerships overcome this challenge, Tognetti uses a combination of marketing skills and tools such as cardealermarketing.com to help his clients operate more effectively in the digital age.
When looking for ways in which cardealermarketing.com sets itself apart from other marketing tools that car dealers can utilize, look no further than the “Dealer Websites” feature. This new feature offers clients of Tognetti’s a variety of options regarding what sorts of extra tools and tabs can be added to a webpage.
For example: this snapshot from cardealermarketing.com highlights how Tognetti and his team can edit and create a new dealer website that offers everything from an easy-to-browse directory of available cars to the ability to make a payment on that car online. And, because Tognetti and his team design the website, it’s already set up to enhance a client’s SEO and to capture accurate data for analytics.
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| Screenshot of cardealermarketing.com taken on 7/24/13 |
Other nifty tabs that this website tool offers to clients includes:
- a section dedicated to offering coupons to new and returning customers alike
- a staff tab that allows a dealer to add photos and contact information for all of their staff
- a special deal page that allows clients to offer deals any time they choose
- a lease payment calculator that will calculate and and display lease payments, finance payments, interest rate specials and sale prices on any vehicle in your inventory that matches criteria you establish
This feature is only one highlight in the array of services offered by cardealermarketing.com and the minds behind it. Combined with the hard work and strategies Tognetti and his team of marketing and sales experts utilize, this website and platform will certainly prove its worth to clients of Tognetti’s in the coming months.
Tuesday, July 23, 2013
How will cardealermarketing.com work?
So what exactly is the big deal about cardealermarketing.com?
Cardealermarketing.com, the newest website developed by Jeffrey Tognetti and his staff, was designed to help dealers better address a key part of their customer base: people returning for service and parts. The reason for the site comes from a personal business-related belief held by Tognetti himself: that many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.
Tognetti’s data driven marketing strategies have always focused on addressing this need; now Cardealermarketing.com will take the work he and his staff do for their clients to the next level. Cardealermarketing.com and the services and software available through it will work together to address all of the parts of a good dealership marketing plan, driving actual sales while ensuring that targeted buyers continue to come back to the dealership for all of their service needs.
Currently, Tognetti and his staff already use data from local consumers to develop the proper ads for either used or new cars. Using Data, Ad-tech and Cookies, Tognetti and his team puts a special car offer in front a of a pre-defined interested prospect while he or she is browsing the Internet. How does this work? Tognetti and his team do this by leveraging millions of data points (including credit report, household income, number of children, current car ownership, in-market browsing habits and more!) and using these points to build a digital profile of the shoppers most likely to go to a specific dealership.
The platform then obtains the “browser cookies” of prospects who best match a desired digital profile and attaches a “digital flag” to them. As potential prospects surf the web, the digital flag is located and a custom ad is built; an auction takes place and if Tognetti’s team wins, their client’s ad is shown to a potential shopper in real time online. Then, when a data-targeted prospect clicks on the banner ad customized for them, Tognetti’s platform tracks and captures as much information as possible about them.
But the work of Tognetti and his team does not end there. They also use their resources, like cardealermarketing.com, to put a newly customized banner ad right in front of shoppers who leave a website without taking the desired action.
Whether they get an interested shopper on the first or second try, from there, once a customer is in, Tognetti and his team have even more work to do. While most dealerships do not continue data driven marketing efforts with current customers, Tognetti and his team recognize the importance of keeping past customers involved and on board long-term. With this goal in mind, the team can use the same data techniques described above to ensure that as a newly purchased car is due for an oil change, inspection and so forth, an ad appears on their screen again offering a special deal for that service at the local dealership.
Using these described techniques, cardealermarketing.com’s services should actually drive the total cost per car sold down and help dealers sell more cars to the right people. With additional services offered by the site, such as SEO, social marketing, website analytics, and even a multitude of website features, any car dealers who sign up for these services will definitely like the results of any marketing efforts by Tognetti and his team.
Cardealermarketing.com, the newest website developed by Jeffrey Tognetti and his staff, was designed to help dealers better address a key part of their customer base: people returning for service and parts. The reason for the site comes from a personal business-related belief held by Tognetti himself: that many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.
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| Screenshot of cardealermarketing.com taken on 7/22/13 |
Tognetti’s data driven marketing strategies have always focused on addressing this need; now Cardealermarketing.com will take the work he and his staff do for their clients to the next level. Cardealermarketing.com and the services and software available through it will work together to address all of the parts of a good dealership marketing plan, driving actual sales while ensuring that targeted buyers continue to come back to the dealership for all of their service needs.
Currently, Tognetti and his staff already use data from local consumers to develop the proper ads for either used or new cars. Using Data, Ad-tech and Cookies, Tognetti and his team puts a special car offer in front a of a pre-defined interested prospect while he or she is browsing the Internet. How does this work? Tognetti and his team do this by leveraging millions of data points (including credit report, household income, number of children, current car ownership, in-market browsing habits and more!) and using these points to build a digital profile of the shoppers most likely to go to a specific dealership.
The platform then obtains the “browser cookies” of prospects who best match a desired digital profile and attaches a “digital flag” to them. As potential prospects surf the web, the digital flag is located and a custom ad is built; an auction takes place and if Tognetti’s team wins, their client’s ad is shown to a potential shopper in real time online. Then, when a data-targeted prospect clicks on the banner ad customized for them, Tognetti’s platform tracks and captures as much information as possible about them.
But the work of Tognetti and his team does not end there. They also use their resources, like cardealermarketing.com, to put a newly customized banner ad right in front of shoppers who leave a website without taking the desired action.
Whether they get an interested shopper on the first or second try, from there, once a customer is in, Tognetti and his team have even more work to do. While most dealerships do not continue data driven marketing efforts with current customers, Tognetti and his team recognize the importance of keeping past customers involved and on board long-term. With this goal in mind, the team can use the same data techniques described above to ensure that as a newly purchased car is due for an oil change, inspection and so forth, an ad appears on their screen again offering a special deal for that service at the local dealership.
Using these described techniques, cardealermarketing.com’s services should actually drive the total cost per car sold down and help dealers sell more cars to the right people. With additional services offered by the site, such as SEO, social marketing, website analytics, and even a multitude of website features, any car dealers who sign up for these services will definitely like the results of any marketing efforts by Tognetti and his team.
Thursday, July 18, 2013
What Is Car Dealer Marketing?
It often seems that there's no such thing as "too much" when it comes to Jeffrey Tognetti and his ability to manage his businesses and projects. Remember, Jeffrey Tognetti founded two companies - and went on to develop a software platform for both of those companies to use. To this day, he keeps his plate extremely full between MediaRevo, DealerX, and WPDLR – two companies and a constantly evolving software platform that needs to be overseen and maintained as it operates.
Then, somehow, Jeffrey Tognetti and his staff took the time to invest in yet another site that will enhance the work they do for MediaRevo and DealerX’s clients. Always striving for bigger and, more importantly, better marketing results, the team came up with Car Dealer Marketing.
If you go to cardealermarketing.com, you’ll receive this message: “Welcome to the beta version of this site. Stay tuned for the final version launching August 1st.”
“Every click counts,” reads one banner on the website. “Service is the bread and butter of every dealership,” another banner on the site continues.
The multiple banners strung together over the front of Cardealermarketing.com explain that the site has been made to help dealers better address a key part of their customer base: people returning for service and parts. Tognetti has long held a theory that many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.
Cardealermarketing.com will fix this problem and assist Tognetti’s clients by helping them address all of the parts of a good dealership marketing plan; this means focusing on the need to drive actual sales while also ensuring that targeted buyers continue to come back to the dealership for all of their service needs.
The all-purposes marketing plan and platform the site’s services will offer should actually drive the total cost per car sold DOWN and help dealers sell more cars.
Stay tuned to find out exactly how this will occur; our next post will explore exactly how Cardealermarketing.com will enhance the work Jeff Tognetti and his staff does for their clients.
Then, somehow, Jeffrey Tognetti and his staff took the time to invest in yet another site that will enhance the work they do for MediaRevo and DealerX’s clients. Always striving for bigger and, more importantly, better marketing results, the team came up with Car Dealer Marketing.
If you go to cardealermarketing.com, you’ll receive this message: “Welcome to the beta version of this site. Stay tuned for the final version launching August 1st.”
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| Screenshot of cardealermarketing.com taken on 7/17/13 |
“Every click counts,” reads one banner on the website. “Service is the bread and butter of every dealership,” another banner on the site continues.
The multiple banners strung together over the front of Cardealermarketing.com explain that the site has been made to help dealers better address a key part of their customer base: people returning for service and parts. Tognetti has long held a theory that many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.
Cardealermarketing.com will fix this problem and assist Tognetti’s clients by helping them address all of the parts of a good dealership marketing plan; this means focusing on the need to drive actual sales while also ensuring that targeted buyers continue to come back to the dealership for all of their service needs.
The all-purposes marketing plan and platform the site’s services will offer should actually drive the total cost per car sold DOWN and help dealers sell more cars.
Stay tuned to find out exactly how this will occur; our next post will explore exactly how Cardealermarketing.com will enhance the work Jeff Tognetti and his staff does for their clients.
Tuesday, July 16, 2013
More On The What, The How & Who Behind WPDLR
In a previous post we explored a few basic facts about the functions of WPDLR, the software and platform that makes up a base for much of what Jeffrey Tognetti and the staff at his two companies do for their clients. To recap, WordPress Dealer, or WPDLR, is a platform that is utilized by select OEMs. WPDLR allows Jeffrey Tognetti and his staff to do exceptional work for the clients that utilize the services of Tognetti’s two marketing boutiques, DealerX and MediaRevo.
So, what else is there to know about the platform?
WPDLR acts as a full ecosystem, creating responsive websites, a dynamic inventory banner ad retargeting system, and sales matching analytics all-in-one. This means that data collection and user tracking – two key parts of the services Tognetti’s companies offer – are only the tip of the list of functions WPDLR provides. WPDLR also allows Tognetti and his team to utilize a number of additional platform and inventory features. This flexibility in WPDLR’s usage gives Jeffrey Tognetti and his staff the ability to do more for their clients. For example, WPDLR allows Tognetti and his staff to create an easily navigable vehicle index, complete with advanced search and payment research options:
Other WPDLR options and abilities include adding tabs and sections to client websites for staff listing and contact info, coupon previews, and more. The result of the power of WPDLR? Lots of satisfied clients.
Of course, it isn’t just the power of WPDLR that gets things done for Tognetti’s clients. And while Tognetti himself is a driving force behind the growth and success of his companies, one man can only do so much in a day. The secret to the success of WPDLR isn’t just how it works: it’s who’s harnessing its power. Behind the scenes, a committed staff comes into work at DealerX and MediaRevo every day with one goal in mind: helping their clients.
From Jeffrey Tognetti to each individual sales specialist, the entire team utilizing WPDLR is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what these people do. Every person involved with WPDLR holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ sales team, producing results that directly and positively impact their business objectives. Tognetti and his staff are the kind of people who answer phone calls at any time of the day (or night); they are the people who stay and work a weekend shift to finish a last-minute assignment.
Remember – when it comes to the power of WPDLR, it isn’t all about the software and platform. While what WPDLR can do is very impressive, the work of Tognetti and his staff is equally so.
So, what else is there to know about the platform?
WPDLR acts as a full ecosystem, creating responsive websites, a dynamic inventory banner ad retargeting system, and sales matching analytics all-in-one. This means that data collection and user tracking – two key parts of the services Tognetti’s companies offer – are only the tip of the list of functions WPDLR provides. WPDLR also allows Tognetti and his team to utilize a number of additional platform and inventory features. This flexibility in WPDLR’s usage gives Jeffrey Tognetti and his staff the ability to do more for their clients. For example, WPDLR allows Tognetti and his staff to create an easily navigable vehicle index, complete with advanced search and payment research options:
Other WPDLR options and abilities include adding tabs and sections to client websites for staff listing and contact info, coupon previews, and more. The result of the power of WPDLR? Lots of satisfied clients.
Of course, it isn’t just the power of WPDLR that gets things done for Tognetti’s clients. And while Tognetti himself is a driving force behind the growth and success of his companies, one man can only do so much in a day. The secret to the success of WPDLR isn’t just how it works: it’s who’s harnessing its power. Behind the scenes, a committed staff comes into work at DealerX and MediaRevo every day with one goal in mind: helping their clients.
(Photo: WPDLR Agency Structure, courtesy of WPDLR)
From Jeffrey Tognetti to each individual sales specialist, the entire team utilizing WPDLR is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what these people do. Every person involved with WPDLR holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ sales team, producing results that directly and positively impact their business objectives. Tognetti and his staff are the kind of people who answer phone calls at any time of the day (or night); they are the people who stay and work a weekend shift to finish a last-minute assignment.
Remember – when it comes to the power of WPDLR, it isn’t all about the software and platform. While what WPDLR can do is very impressive, the work of Tognetti and his staff is equally so.
Thursday, July 11, 2013
What Is WPDLR?
In addition to founding and operating two data-driven marketing companies, Jeffrey Tognetti (and his staff) have also found the time to develop and now oversee a mobile WordPress platform known as WordPress Dealer, or WPDLR. Tognetti and his staff continue to use WPDLR to this day and the mobile-friendly platform has become a key part of Tognetti's business model; but what exactly is WPDLR?
If you go to the WPDLR website, this will be the first thing you see:
The WPDLR software and platform is the base for much of what Jeffrey Tognetti and the staff at his two companies do for their clients. WPDLR is built on the wildly successful WordPress open source framework which makes up over 26% of websites. By its very design, WPDLR is mobile-ready. Even better, WordPress is open source: there are literally millions of developers world-wide continuing development for the site, which keeps WPDLR on the cutting edge of modern day data driven marketing without depleting any of Tognetti’s firms’ resources.
WPDLR is highly integrated into the work that Jeffrey Tognetti does through his two companies (MediaRevo and DealerX). A number of Tognetti’s clients, including Volkswagen of America, have used WPDLR as the website provider for various special promotions or daily actions. Volkswagen of America most recently used WDPLR for the rollout of their WorldAuto Certified Preowned program. The company needed a solution that provided a website for each of their existing US dealers while accommodating for their website design. In other words, they needed a platform that could target both their national and local demographics.
WPDLR was chosen for this task for its ability to sort a national inventory of vehicles geographically across multiple sites, all while integrating with online advertising campaigns, social media and dealer websites. By working directly with the online advertising campaigns, the WPDLR platform could begin generating ads matched to vehicles, putting vehicles in front of the shoppers who were looking for them.
This may sound familiar, given how Tognetti has described how he drives the marketing and sales of his two companies. There is a reason this is Tognetti’s chosen mode of operation: his models get things done and are extremely effective ways to run data driven marketing.
More details about how WPDLR helped Volkswagen of America can be found here.
If you go to the WPDLR website, this will be the first thing you see:
The WPDLR software and platform is the base for much of what Jeffrey Tognetti and the staff at his two companies do for their clients. WPDLR is built on the wildly successful WordPress open source framework which makes up over 26% of websites. By its very design, WPDLR is mobile-ready. Even better, WordPress is open source: there are literally millions of developers world-wide continuing development for the site, which keeps WPDLR on the cutting edge of modern day data driven marketing without depleting any of Tognetti’s firms’ resources.
WPDLR is highly integrated into the work that Jeffrey Tognetti does through his two companies (MediaRevo and DealerX). A number of Tognetti’s clients, including Volkswagen of America, have used WPDLR as the website provider for various special promotions or daily actions. Volkswagen of America most recently used WDPLR for the rollout of their WorldAuto Certified Preowned program. The company needed a solution that provided a website for each of their existing US dealers while accommodating for their website design. In other words, they needed a platform that could target both their national and local demographics.
WPDLR was chosen for this task for its ability to sort a national inventory of vehicles geographically across multiple sites, all while integrating with online advertising campaigns, social media and dealer websites. By working directly with the online advertising campaigns, the WPDLR platform could begin generating ads matched to vehicles, putting vehicles in front of the shoppers who were looking for them.
This may sound familiar, given how Tognetti has described how he drives the marketing and sales of his two companies. There is a reason this is Tognetti’s chosen mode of operation: his models get things done and are extremely effective ways to run data driven marketing.
More details about how WPDLR helped Volkswagen of America can be found here.
Tuesday, July 9, 2013
Who Is MediaRevo?
We have already discussed what MediaRevo is. An accomplished boutique digital firm owned and operated by Jeffrey Tognetti that uses a data-driven platform to successfully run all of its (and its clients’) operations, MediaRevo is a great example of how a start-up can grow with the right business model in place.
Based in Edgewater, NJ., MediaRevo has grown from a two-person start-up - with Jeffrey Tognetti at its helm - into a successful company that focuses on the development of cutting edge WordPress technologies, with a focus on Mobile, Tablet & PC Applications in the automotive niche; in fact, many of MediaRevo's softwares and formulas are currently used by Fortune 500 Companies like Volkswagen USA.
And all of MediaRevo's clients love the results MediaRevo brings them.
"MediaRevo brings clarity to the digital world," raves one client, Dwight Dachnowicz; "You'll be surprised to learn how many opportunities [for digital marketing] are out there after you sit with them.
Another client, Michael McHenry, states that he has had a great relationship with MediaRevo for more than five years, during which time MediaRevo has ensured that a target audience ready to buy from McHenry arrives at his business' doorstep.
Fantastic reviews like these for MediaRevo are made possible by two major factors: Jeffrey Tognetti himself, and a core set of staff – this staff:
In addition to these core staff members, MediaRevo employs over 40 sales and support professionals and specialists.
MediaRevo’s entire team, from Jeffrey Tognetti to each individual sales specialist, is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what these people do. Every person at MediaRevo holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ sales team, producing results that directly and positively impact their business objectives. MediaRevo achieves this through an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit.
It's thanks to MediaRevo's dedicated staff and its owner and director, Jeffrey Tognetti, that the company continues to thrive, offering fantastic customer service while designing and implementing various tools for Search Engine Marketing and Optimization.
Based in Edgewater, NJ., MediaRevo has grown from a two-person start-up - with Jeffrey Tognetti at its helm - into a successful company that focuses on the development of cutting edge WordPress technologies, with a focus on Mobile, Tablet & PC Applications in the automotive niche; in fact, many of MediaRevo's softwares and formulas are currently used by Fortune 500 Companies like Volkswagen USA.
And all of MediaRevo's clients love the results MediaRevo brings them.
"MediaRevo brings clarity to the digital world," raves one client, Dwight Dachnowicz; "You'll be surprised to learn how many opportunities [for digital marketing] are out there after you sit with them.
Another client, Michael McHenry, states that he has had a great relationship with MediaRevo for more than five years, during which time MediaRevo has ensured that a target audience ready to buy from McHenry arrives at his business' doorstep.
Fantastic reviews like these for MediaRevo are made possible by two major factors: Jeffrey Tognetti himself, and a core set of staff – this staff:
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| Image courtesy of MediaRevo |
In addition to these core staff members, MediaRevo employs over 40 sales and support professionals and specialists.
MediaRevo’s entire team, from Jeffrey Tognetti to each individual sales specialist, is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what these people do. Every person at MediaRevo holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ sales team, producing results that directly and positively impact their business objectives. MediaRevo achieves this through an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit.
It's thanks to MediaRevo's dedicated staff and its owner and director, Jeffrey Tognetti, that the company continues to thrive, offering fantastic customer service while designing and implementing various tools for Search Engine Marketing and Optimization.
Friday, July 5, 2013
Before DealerX, There Was...MediaRevo
Before Jeffrey Tognetti began managing his company DealerX, he had MediaRevo to keep him busy. MediaRevo, in its humble origins, began in 2003 as a two-person company. One of those people was Jeffrey Tognetti, the current company owner.
Like DealerX, MediaRevo uses a data-driven platform to successfully run all of it and its clients’ operations. MediaRevo is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what the company does: provide excellent marketing services to clients through a combination of:
Thanks to an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit, MediaRevo’s services have touched millions of consumers every year since its founding. As of 2012, MediaRevo has helped its clients achieve over $2.6 billion in sales collectively. The company has had the privilege of working with a wide range of clients that include Volkswagen USA, various luxury retailers and up and coming brands requiring a niche’ digital firms expertise. The company is currently staffed with almost 50 employees, one of the many signs that MediaRevo has truly expanded into an accomplished boutique digital firm.
Like DealerX, MediaRevo uses a data-driven platform to successfully run all of it and its clients’ operations. MediaRevo is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what the company does: provide excellent marketing services to clients through a combination of:
- Web and mobile prescence
- Social media marketing and reputation management
- Video merchandising
- Search engine optimization
- Analytics (i.e. tracking, lead matching, ect.)
Thanks to an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit, MediaRevo’s services have touched millions of consumers every year since its founding. As of 2012, MediaRevo has helped its clients achieve over $2.6 billion in sales collectively. The company has had the privilege of working with a wide range of clients that include Volkswagen USA, various luxury retailers and up and coming brands requiring a niche’ digital firms expertise. The company is currently staffed with almost 50 employees, one of the many signs that MediaRevo has truly expanded into an accomplished boutique digital firm.
Tuesday, July 2, 2013
What Makes DealerX Possible?
Our last post discussed Jeffrey Tognetti's autodealer marketing business, DealerX, in-depth; in summary:
- DealerX is only one of the handful of businesses founded and operated by Jeffrey Tognetti.
- DealerX is a digital marketing company that focuses specifically on helping autodealers by utilizing cutting edge data-driven digital advertising.
- DealerX is unusual in the automotive world in that it relies heavily on data – far more than many other automative businesses do – to target an extremely specific demographic.
- DealerX’s process as “ultraconcise” – its use of data allows its marketers and designers to develop everything they need and to target the right people with the right ads at the right time.
However, for DealerX – and Tognetti – the autodealer marketing business is not all about the data; it's also all about the right staff. While DealerX is made possible by Jeffrey Tognetti – who even holds sole proprietorship over the company - there is far more to the business' success. For DealerX, it's not just about the data, fancy software, strange algorithms, and insight into the workings of Google - it's about the staff as well.
Tognetti and his staff, all hired and selected specifically by Tognetti himself, are the people who answer phone calls at any time of the day (or night); they are the people who stay and work a weekend shift to finish a last-minute assignment. Without DealerX’s staff, no one would have coded the software, designed the ultraconcise data strategy, or wrote the strange algorithm driving DealerX’s services.
DealerX is a well-staffed, well-run boutique digital firm owned by Jeffrey Tognetti that branched off from another of Tognetti's businesses, Media Revo; both companies have grown from a small two-person company in 2003 into the well organized, thoughtfully run businesses that they are today.
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