Friday, October 25, 2013

Agencies Should Take Advantage Of Tognetti’s Assistance And Tools

After ten years of operating two digital marketing companies, it’s safe to say that Jeffrey Tognetti is no stranger to the digital marketing landscape. Tognetti is well known for staying on top of the newest marketing trends, as well as for inventing some tools of his own along the way.

One example of Jeffrey Tognetti’s tools is his newest website,; the site operates as a front line for DealerX, a digital marketing boutique run by Tognetti that specializes in making auto dealers more visible online.

Recently, as Tognetti has begun offering a number of tools to agencies that would allow other agencies to improve their own clients’ results, has also begun hosting a full suite of cutting edge digital solutions that Tognetti is offering for agency use:

Each part of this comprehensive suite, once purchased, would offer a different benefit to a client in the digital marketing world:

-Responsive websites allow clients to creative responsive web sites, i.e. sites built to look great on your tablet, your phone, or your wide screen monitor.

-Premium PPCs, or Pay Per Click Ads via Google and Bing, give clients the best visibility via advertising

-Keyword call tracking identifies the best keywords that a client should use – best meaning the most likely to get people to pick up the phone.

-Web Analytics will help a company know what’s working, what needs to be improved on, and who in their target audience they need to reach out to even more

-Data driven marketing solutions – a combination of collecting and connecting large amounts of data – allow clients to analyze and gain insight into the audience and market they are working in.

Tognetti has also ensured that these tools will allow agencies to implement each program in this suite while maintaining its original branding and relationships; this smooth integration would result in a better campaign overall.

Any one of these tools will give an agency a competitive edge; Tognetti, however, hopes that agencies will take the chance to use each of these packages to enhance their entire marketing plan.

Stay tuned to read more about how each part of this suite actually works, and how these five tools would benefit any agency that uses them.

Tuesday, October 22, 2013

Merging Websites Show Direction of Tognetti's Businesses

Earlier this year, it seemed as if Jeffrey Tognetti was stretching himself thinner and thinner as he expanded both his services and the tools he could use to help his clients reach their goals.

His leadership in the world of digital marketing had already led to him founding two digital marketing boutiques, MediaRevo and DealerX, in the early 2000s. Eventually, he also began working on WordPress Dealer, an open source powered app-like plugin that enhanced what he could do for his automotive clients.

Then, in early 2013, appeared; for a while, this was the fourth of Tognetti's existing business sites. Seeing as Tognetti is involved with a number of organizations as a charitable contributor as well, it meant that the number of projects he had involved himself in throughout his life at the time was quite massive.

Now, though, it seems as if Tognetti has begun the process of streamlining his life - or at least his businesses and brand.

As of October 2013, the old links for MediaRevo and DealerX’s websites are forwarding users directly to, Tognetti’s newest business project. Once at, signs of Tognetti's old businesses appear - for example, the logo for DealerX, Tognetti’s autodealer-focused digital marketing boutique, is in the corner of

After 10 years of business management and working with a wide variety of clients, it would appear that Tognetti has chosen to focus on autodealers while continuing to offer some services to agencies.

The decision makes sense if one knows Tognetti's background; digital marketing for autodealers has always been Tognetti’s specialty, a much needed service in the auto world.

Additionally, combining all of his services into one site, rather than trying to promote three at once, is a smart strategy that will quell the chaos of his non-linked websites; having all of Tognetti's resources linked together in one location can only help his business overall by giving it a stronger, more unified presence online.

While things may be changing for Tognetti’s businesses, those changes appear to be positive overall; it will be interesting to see how the combination of three websites and use of an automotive-oriented tool helps Tognetti's clients overall and assists in his ability to recruit new clients down the line.

Friday, October 18, 2013

WellMade Project: Its Website Is Live & Its Programs Are Receiving Praise

What do the Berlin Ethical Fashion Show, the MINT fair during Amsterdam Fashion Week, the Munich Fabric Start trade show, the London Garments Expo and Texworld Paris all have in common?

They are all locations where volunteers and staff from the Fear Wear Foundation have presented information related to their newest initiative, the WellMade Project.

Image courtesy of the WellMade Project
If it wasn’t already obvious, the Fear Wear Foundation has definitely been busy this year. In addition to continuing their annual projects related to improving labor conditions in the garment industry, they have also been working overtime to launch and successfully carry out the beginnings of their WellMade Project; this project aims to combine speeches at events with making information available online, ultimately helping everyone from employees to business owners improve the garment industry’s labor conditions throughout the entire supply chain.

During the summer, the Fair Wear Foundation approached U.S. business owner Jeffrey Tognetti about donating a URL that was under his name at the time but which would be perfect for the project: Tognetti donated this URL willingly in the early summer of 2013; as a result, the project continued as planned.

While to many the donation of a URL seems minor and trite, the reality is that this URL truly belongs with the WellMade Project, and will provide a wonderful service to many as the project continues. Currently, the WellMade Project’s staff and volunteers are attending trade shows, fashion shows, and expos across Europe; they’re planning as far ahead as January, promoting their session at the PSI Messe Düsseldorf European trade and encouraging employers and all of those in the fashion and garment industry to attend.

Of course, while the speeches that the staff and volunteers give are all extremely important, they do not typically address those directly affected by poor labor conditions in the garment industry.

That’s where the website comes in; by providing an entire library of resources – including legal documents, the names of groups that can help, and pamphlets explaining what an individual’s rights are and that poor labor conditions should not be tolerated – anyone with Internet access can find the information they need to make a difference in their lives.

This website would not be complete without the WellMade Project’s sessions, but at the same time, the WellMade Project’s sessions would be incomplete without having a website, made entirely free and available to all. We wish nothing but the best to the members of this wonderful project as they move forward into the future, continuing to give presentations as well as updating the website with the newest, up to date information and resources for those looking to make a positive change in the garment industry.