Jeffrey Tognetti Offering Keyword Call Tracking Services To Agencies

Have you ever heard of the term "keyword call tracking?"

If not, we're not surprised: these days, the term is being used less often even in digital marketing circles, let alone in the general public. In fact, many companies are opting to focus on social media platforms, keywords and online advertising, instead of investing in keyword call tracking.

Some, however, argue that keyword call tracking still has a place in a marketing strategy; Jeffrey Tognetti believes so strongly in the uses of this tool that he's offering keyword call tracking as part of his agency specific services package on his newest website, Cardealermarketing.com.

While the term may mean very little to those outside of marketing, to Tognetti and his coworkers, keyword call tracking is a valuable tool, designed as a method to combine call tracking (which examines buyer responses to offline marketing via telephone) and keyword tracking (which examines online responses to online marketing efforts).

The design of keyword call tracking came out of a need to track a new development in the Internet age, where more and more people are likely to shop online but then make a purchase or follow up for information via a phone call in today’s society. So, how does it all work?

Keyword call tracking actually allows marketers to link phone calls made to their clients or business with any search terms or keywords that the caller used to access that client's website. As part of the set-up and use of a call tracking service, multiple phone numbers are first assigned to a business, and then assigned to website visitors: different numbers appear on a website depending on what keyword that visitor uses to get to the website.

This means that when a call comes in, marketers can reference the phone number that a website visitor has dialed and find out just what keywords that website user used to get to their website. The data from these calls can then be tracked in various online analytics tools.

When used properly, keyword call tracking reveals more about a company’s callers, loyal shoppers and fans than just off- and online marketing. However, just like with PPC ads, keyword call tracking needs to be used in a very specific way – otherwise search engines may not even recognize your data!

Keyword call tracking fits perfectly into Jeffrey Tognetti’s agency service package, as this technique allows a marketer to measure how well keywords are working in organic, paid (or PPC), and other search results, thereby measuring the effectiveness of their efforts and how certain keywords are influencing their target audience.

Jeffrey Tognetti’s hope is to help agencies avoid the difficulties of faulty keyword call tracking; plus, by offering full marketing service packages, not only do has clients get working call tracking projects; they in fact could get a fully optimized campaign featuring keywords, PPC ads, tracking – and even more features, as we’ll continue to discuss in upcoming blog posts.

Jeffrey Tognetti Offering PPC Services To Agencies

The launch of Cardealermarketing.com signaled coming changes for Jeffrey Tognetti's businesses and practices. Since August - when the site was originally launched - several other sites of Tognetti's have been removed; the old addresses now forward to Cardealermarketing.com - a clear sign that Jeffrey Tognetti is focusing on marketing for auto dealers more than ever before.

However, not all of Cardealermarketing.com is focused on auto dealer assistance; one section of the site highlights a new part of Tognetti's business: offering digital solutions to agencies. In fact, Tognetti's site now offers a wide variety of digital marketing solutions, such as responsive websites, to any agencies looking to use them.

Another service offered through this part of Tognetti's site is pay-per-click advertising, commonly referred to as PPC ads. PPC ads are a part of every Internet users' experience, even if the user doesn't realize the ad they're looking at has a specific name and designation. PPC ads are the ads that appear across the top of or in the side bars of search engines' pages, as well as on a number of websites.

Why are they called pay-per-click ads? Just like the name suggestions, PPC ads are ads that a business only pays for if a user clicks on the ad and is taken to a business' website or related link. This is why when used properly and effectively PPC ads are the most cost-effective form of advertising at this point in time.

Not only are PPC ads designed to appear on popular websites: they also appear specifically in front of people living in certain areas, who meet certain demographic requirements, and who are looking for keywords similar to what are included in an ad, product and services. This means that PPC ads can target a narrow population in a small area - a useful tool for small businesses who cannot afford often more expensive and less targeted forms of advertising.

However, when used incorrectly, PPC ads can be as ineffective and expensive as other forms of advertising. For example, if an ad leads a customer to a badly designed or uninteresting website, a business will be stuck paying for an ad and will have gained nothing back for their efforts. Another issue is that search engines love to refine the algorithms that decide which ads appear the most frequently, or where (i.e. the top, side or bottom of a page). It’s not enough to just run an ad; the person running and monitoring the ad needs to be able to adjust and optimize the ads' content specifically to get the best results possible

These difficulties are just two examples of why Jeffrey Tognetti has begun offering his services to agencies. Tognetti has over 10 years of experience as a digital marketer; PPC ad optimization is truly a daily part of his job. By offering PPCs as part of an agency package, Tognetti is also ensuring that all businesses – not just his clients – have access to the tools they need to run a successful, cost effective digital marketing campaign in the 21st century

Tognetti's Tools Can Help Businesses From Screen To Screen

Image courtesy of commons.wikipedia.com

Where do you browse the web? On your computer? Your phone? Both?

It turns out that these days, almost 2/3 of cell phone owners go online using their phones - and 21 percent of smartphone users use their phones as their main gateway to the Internet. With more and more of the world going mobile and checking the web on the go, marketers need to make sure they're doing everything they can to help businesses be viewable and visible in the 21st century.

One digital marketer is looking to help others in the field by opening and offering his services to agencies across the country. Digital marketer Jeffrey Tognetti launched Cardearlermarketing.com earlier this year as part of his business' re-branding efforts; in addition to offering a variety of client-related services, the website features an entire section featuring a full suite of cutting edge digital solutions that can help marketers and agencies improve their clients’ online marketing results.

Just one of the options offered on Tognetti's website is a package that can assist in responsive website building - a key tool any marketer needs in a day and age where more and more people are surfing the web and doing business from their phones.

Responsive websites address the needs of mobile users while simultaneously keeping a website viewable from a main computer as well. In fact, a responsive website can be viewed not only from laptop computers and on mobile phones, but on tablets and larger desktop computers as well.

 The reason this works? Responsive websites are websites designed specifically to give any user the best experience on that website, from any device. This is made possible by the inclusion of “media queries” – codes that allow a website to call up different views of a website based on the width of a viewer’s device’s width - in a responsive website's coding.

This ability to adjust a website's viewing options just by recognizing the size of the device the site is being viewed on is what makes the responsive website so important in a day and age where everyone is using mobile technology that comes in a wide range of sizes. In fact, this wide range of sizes is exactly why responsive websites are better than simply shrinking a website down when designing it. It's better to invest in a flexible template than to potentially drive away viewers with a poor design.

Responsive websites are necessary tools for businesses in the 21st century - and are also just the beginning of the tools Jeffrey Tognetti is offering to agencies in this digital age.