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A nonprofit organization with headquarters in the veteran-friendly Florida and chapters in numerous other states, the Wounded Warrior Project’s mission is to honor and empower wounded warriors. The organization does this by taking part in the following:
- raising awareness and enlisting the public’s aid for the needs of injured service members
- helping injured service members aid and assist each other
- providing unique, direct programs and services to meet the needs of injured service members.
The work done by this organization deserves all of the praise and support it receives; in his testimony before the U.S. Congress in 2005, injured Iraq War vet John A. Fernandez stated, "Without these outside veterans organizations, such as the Wounded Warrior Project, soldiers such as myself would be very lost."
As this video shows, a number of veterans have used the resources provided by WWP to find jobs after returning home, which is a huge victory for all of them and something that all of them are extremely grateful for.
Job hunting resources are only one of the many, many programs and resources the WWP offers to address mental health, physical health, and more. Jeffrey Tognetti has recently begun to donate his own time and ideas to the WWP in the hopes of introducing yet another resource to the already extensive list.
Jeffrey Tognetti's goal is to ultimately find a way to teach veterans ad-tech skills through an instructional course of some sort. This is absolutely an important skill for anyone interested in marketing, advertising, and other similar fields, and is one that Tognetti believes veterans should have the chance to learn.
Research has shown that that most users tune out static (i.e. “normal”) advertising, whereas interactive ads with high quality content are more successful at keeping audiences engaged, which is why modern day ad-tech skills are some of the most relevant and necessary job skills a veteran can acquire. These skills would give veterans the ability to work with and create interactive rich media ads; to make successfully engaging ads, people need to know how to build, manage and report on the most complex ads, and how to make these ads visible on multiple types of digital platforms. Knowing how to do this would absolutely open a number of doors for veterans looking to enter the workforce upon their return home from service.
Though as of now this idea is still in its early infancy and is moving forward into a planning phase, Jeffrey Tognetti’s efforts, if successful, will surely go a long way in helping to continue to empower a number of veterans returning from serving their country.